Think Bing

8 AM – 6 PM

Surf the Greats is pleased to announce the Canadian Premiere of THINK BING during our annual event Surfers Market. Set in The Box—an intimate space within the shop created to promote new ideas, viewers will be able to watch the film on the big screen all day. This is a free screening suitable for all ages. Invite your friends and family, and come celebrate surfing heritage with us.

THINK BING is a documentary film that brings together the most influential characters behind Bing Surfboards and celebrates the brand's most pivotal moments over the past six decades. From the earliest collaborators to present day, the story unfolds from first hand accounts with Bing Copeland, Greg Noll, Dick Brewer, Duncan & Malcolm Campbell, Mike Eaton, Matt Calvani and others. Their voices paired with archival footage will guide viewers through the 60s as we follow the inception of the surfboard industry and how Bing Surfboards came to be, its milestones and achievements in the 1960s golden era of surfing, and how it became a cornerstone of the surf industry. Through the 70s - 90s when surfing culture, the industry and surfboards rapidly changed and Bing kept pace helping to showcase cutting-edge surfboard design, such as the Bonzer, which paved the way for the modern day thruster surfboard. To Bing Surfboards today, where decade-old theories of craftsmanship continue to steer the direction of its modern hand-shaped designs.

Think Bing

The common theme that links the eras together is the foundation from which Bing was built on and along the way, honour the people whose talent and vision led the brand through the generations. The film covers stories such as shop talk from the factory floor, the surfing experience from eras past, the moments of breakthrough in the shaping bay and the life long friendships made along the way. THINK BING brings to life Bing Surfboard's incredible journey and further cements its legacy in the surfing world for generations to come.



Director: Bryce Lowe-White
Director of Photography: Mike Pagan, Nathan Oldfield
Cast: Bing Copeland, Greg Noll, Richard Brewer, Mike Eaton, Malcom & Duncan Campbell, Matt Calvani, Chris Del Moro, Dave Rastovich, Lauren Hill